Last updated: 2/2/2021.
Important note about data processing in connection with Google Analytics
This website uses Google Analytics, a web analysis service of Google Ireland Limited. If the data controller on this website is located outside the European Economic Area and Switzerland, the Google Analytics data processing is carried out by Google LLC. In the following, Google LLC and Google Ireland Limited are referred to as “Google”.
Google Analytics uses so-called “Cookies”. These are text files that are stored on the computer of the visitor to the site and that enable analysis of the use of the website by the visitor. The information generated by these cookies about the use of this website by the website visitor (including the shortened IP address) is generally sent to a Google server and stored there.
Google Analytics is only used on this website with the extension “_anonymizeIp ()”. This extension anonymizes the IP address by shortening it and excludes direct personal references. With this extension, Google shortens the IP address within the member states of the European Union or in other countries that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by the respective browser as part of Google Analytics will not be merged with other Google data.
On behalf of the website operator, Google will use the collected information to evaluate the use of the website, to compile reports on website activity and to provide the site operator with other services related to website activity and internet usage. offer (Art.6 para. 1f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by pseudonymisation.
Google LLC. guarantees an adequate level of data protection based on the European Standard Contractual Clauses. The data sent and linked to cookies, user IDs (e.g. user IDs) or advertising IDs are automatically deleted after 50 months. Data whose retention period has been reached is automatically deleted once a month.
The visitor to the site can prevent Google Analytics from collecting data by clicking here. An “opt-out cookie” is then placed on the website, which ensures that the data of the website visitor is no longer collected when the visitor visits the website.
More information about data processing and data use by Google, the options for settings and objection can be found in the Google privacy statement (https://policies.google.com/privacy?hl=en) and in the settings for Google Ads (https: / /adssettings.google.com/authenticated).